JMM is a scouting/model agency, run by Samantha Simpson, formerly New Faces Director at Premier Model Management and fashion editor at Cosmopolitan magazine.


At Premier, Sam worked with Naomi Campbell and managed the early modelling career of actress, Gabriella Wilde.


After moving back to Suffolk, Sam discovered Vita West in the Wickham Market Co-op. She was soon signed to IMG and so far her impressive list of credits include, Harpers Bazaar, Teen Vogue, Top Shop, as well as being a regular on the London Fashion Week catwalks. She has worked in London, Paris, Milan, Sydney and Barcelona.


Over the last few years, Sam has run the Face of Suffolk model competition in association with Vanilla Magazine, Heart FM & Latitude Festival - discovering Abigial Harrington, Belle Rogers and, most recently, Hattie Elson.


JMM's girls have benefitted from Sam's extensive fashion experience and contacts with major agencies in London and abroad, which have led to a very lucrative and rewarding modelling careers for the lucky few.


Once placed with other agents, JMM continues their personal management. We are here for our girls 24/7, whenever they have a problem or need advice, to help organise their travel or to share their excitement about a new job.

"Great models are rare. You need to be tall, with great bone structure, smart and grounded. It's often the quiet, studious girls that have what it takes. I can teach them how to walking in heels, to pose and build their confidence. Seeing their confidence grow, is one of the most rewarding parts of my career."

Sam Simpson, Director, JMM


Sam booked Gabriella Wilde on the Ghost Sweetheart fragrance campaign

Sam Simpson

Director, JMM